Our Team
Jayne Carusso | Ricardo Rojas | Doug Crossland | Mark Axel | Joel Davis
Amy Chizmar | Michelle Mahoney | Anne Hindman | Advisory Board

Jayne Carusso, CEO
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Jayne Carusso brings 20+ years of experience to DynaSales. Starting off as an adminitrative assistant, she quickly moved into sales and then sales management and helped the firm diversify from consumer electronics into IT and from U.S.-only operations to operations in the Americas and Europe. Jayne then moved from sales management to the VP of operations role where she helped build out the infrastructure, systems and processes that would support DynaSales' revenue, client and employee growth.

In 1998 Jayne took over as CEO of DynaSales and became certified and recognized as a Minority Woman Owned Business. This designation fueled additional growth for the firm and enabled DynaSales to reach new markets and new channels. Under Jayne's leadership, DynaSales has driven over $1B in revenue for their business partners across every major channel in the Americas.

Ricardo Rojas, Vice President
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Ricardo joined DynaSales in 2004 as the VP/GM. He oversees and determines the overall strategy of the company together with Jayne Carusso, CEO. Ricardo's previous responsibilities include 4 years at Tech Data Corporation where he helped develop one of the company's most important go-to market concepts – the Strategic Business Units strategy, which provided category centric marketing, sales and support. He was personally involved in the creation and launch of one of the most profitable SBUs, POS/Data Capture.

During his tenure in Tech Data, Ricardo also participated in the MBA rotational program which allowed him to spend over a year and a half rotating through 12 different departments within Tech Data. His education includes a bachelor's degree from the University of Florida with concentrations in economics, marketing and mass communication, as well as an MBA from the University of Florida with concentrations in decision information sciences and finance. Ricardo is also fluent in Spanish.

Doug Crossland, Business Development Manager
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Doug brings ten years of IT industry experience to DynaSales and deeply understands distribution, DMR, VAR, Systems Integrators, and the White Box/System Builder Channels.

Doug has marketed, sold through, and actually worked in each of these channels – giving him a unique, 360 degree perspective for business development. Prior positions that Doug has held include product manager, product marketing manager, corporate sales manager, and support/service manager. Doug is also competent across a variety of technology categories, with a specific focus on advanced technologies like POS/Data Capture, Networking, and Wireless. Since joining DynaSales, Doug has driven nearly $75M in revenue for h is business partners.

Doug received his bachelor's degree from the University of Florida in advertising and marketing with a minor in business.

Mark Axel, Business Development Manager
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Mark has been with DynaSales for 20 years and has progressively moved up the organization from a sales representative to h is current position as business development manager. He has been involved in dozens of product and channel launches across all segments of the channel – distribution, retail, DMR, and the value-added channel.

Mark deeply understands the retail and DMR channels – especially since he founded and owned h is own operation for nearly 10 years. He has personally driven over $250M in sales throughout the Americas and has been a key driver in developing consistent business throughout Latin America . Mark graduated from Rutgers University with a bachelor's degree in economics.

Joel Davis , VP of Marketing and Business Development
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Joel Davis brings 22+ years of high performance strategy, marketing, sales, channels, and execution results in the high technology, B2B services, ISP/ASP and outsource service industries. Mr. Davis has a proven track record as the VP/GM, VP of Marketing and Sales, and a corporate officer in start-up firms, high growth companies, turnarounds, as well as Fortune 500 firms. He has opened up markets, established new businesses, and turned around failing businesses throughout the Americas, Europe, and Asia Pacific.

Mr. Davis’ strategy expertise includes developing the business and unique value proposition framework of the product/service/solution as well as the defendable differentiators that will be used to justify and maintain profit margins throughout the product life cycle. He has developed over 20 go-to market strategies that cost effectively reaches the Fortune 1000, the middle market, and/or SMB through the right mix of sales channels (direct, single tier, OEM, distribution VAR, retail, DMR, online). He has been an Advisory Board member of the VARBusiness Partner Program, a member of Computer Reseller News (CRN) Technology Advisory Panel, and a contributing author and past member in the Association of Corporate Growth (an M&A organization).

Mr. Davis brings strong general management and business unit experience, being accountable for up to $3B in annual revenue, 500 people, and $30M budgets. He has delivered results that generated in excess of $1B in increased valuation for shareholders.

He has led or co-led a number of strategic initiatives, including new business and product launches, and customer and product profitability programs. Mr. Davis received his Bachelor of Science in Business Administration from CSU Fullerton in 1984 with a dual emphasis within Marketing of Advertising Management and Sales Management. In addition, Mr. Davis completed a Minor in Management Information Systems. Mr. Davis received his MBA in Finance from CSU Fullerton in 1992

Amy Chizmar, Business Development Manager
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Amy has been with DynaSales since 2004. Her responsibilities include sales training, distribution sales, VAR relationships and direct retail sales. She has helped promote new product lines into all channels while increasing sales of existing product lines.

Amy has over 19 years of sales, sales management and corporate training experience. Prior to joining DynaSales, she had been involved with helping organizations in sales process improvement and sales performance. Clients were able to achieve a competitive advantage and leadership in today's marketplace directly through the implementation of strategic processes that have been successful in Fortune 500 companies all the way down to small and medium businesses and across the following industries: hospitality, pharmaceutical, medical, publishing, transportation, electronics, technology, consumer products, financial services, insurance, manufacturing, chemical, food service, reality and information systems. Amy has a bachelor's degree in human development from Pennsylvania State University .

Michelle Mahoney, Channel Account Manager
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After five years of business development in the non-profit industry, Michelle brings a unique perspective to the field of technology. She has raised over $1M for charities and schools like the Children's Home of Tampa, St. Paul Elementary School , the Susan G. Komen Breast Cancer Foundation and many more. She was a featured presenter at the 2001 “Quest for a Cure” that also featured Katie Couric and many celebrities. Michelle has a bachelor of arts in business management from Eckerd College .

As a cancer survivor, Mom, marathon runner, business development manager, event planner, and spokesperson, Michelle has learned exactly what it takes to overcome obstacles, to be consistent, and to stay focused on doing the right things that get the desired results.

Anne Hindman, Sales Operations
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Anne Hindman joined the DynaSales team in 1989 from Gould Computer Systems, Inc. where she was the senior administrator supporting over 75 technical quality control personnel. Anne has helped develop DynaSales' marketing, sales and procurement management processes and systems during her 17 years with the firm.

Her integrity and excellent communication skills enable her to develop long-term trusting relationships with manufacturers, channel partners, customers and peers. Anne's expertise and areas of focus include sales operations, reporting, procurement, asset management, sales support and inside sales.